Digital Marketing refers to the commercialisation or marketing of products and services through digital technologies. The boom that it has been experiencing today is unstoppable, which makes it appropriate to address the issue of what is and what does a Digital Marketing agency do.
The main objective of a digital marketing agency is to promote brands and increase sales through innovative marketing strategies. In this sense, it is responsible for promoting a brand through campaigns involving Social Media, Search Engine Optimisation (SEO), Ads campaigns on Google and social networks, automation, among others.
Main services offered by a Digital Marketing Agency
Thanks to digitalisation, every company can be much closer to its followers and interact actively with them. But this is not magic. It is the efforts implemented to create an effective digital marketing strategy by the professional team that makes up the companies specialised in Digital Marketing that achieve these impressive results.
With the help of these agencies we can, as a brand, enhance our reach and reach the public in an innovative way… Among the main services offered by a Digital Marketing Agency can be mentioned:
Inbound Marketing
It is about creating creative content to generate high organic traffic through the tracking of leads. In the same way it uses those leads to give knowledge about our brand making us gain loyal customers.
Return on Investment (ROI) Analysis
In order to know if our investment is turning into profit, the specialists of this type of agency analyse and evidence in an exact way the results of a certain campaign.
Web Analytics
Digital Marketing agencies are able to provide us with statistics and accurate results of our online site.
Mobile Applications
By creating any type of app, companies have a greater opportunity to get closer to their customers.
Web Development and Design
Through these two aspects Digital Marketing agencies boost brands in the online world. The success of any business depends largely on an original design and an unparalleled user experience.
E-Commerce
E-commerce is ideal for selling products online through a 24/7 shop. We can reach customers in other countries and the commercial advantage is ahead of traditional shops.
Media Planning
With this it is possible to select, after a previous study, which will be the best media to disseminate our campaign and achieve better results and a good return on investment (ROI).
How a Digital Marketing Agency can help us
Through an SEO strategy, a Digital Marketing Agency can influence the visibility of our website in the different search engines such as Google, without necessarily having to pay to appear with one or more advertisements.
By using effective Content Marketing strategies, customer acquisition and retention is achieved by using attractive and interesting formats with quality content such as infographics, videos, news, eBooks or white papers.
By focusing your efforts on creating really good content, you can encourage readers to share and disseminate it on the various social networks. More visibility equals a greater likelihood of sales.
