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SEO marketing agency: how does it position companies?

Por Maria Cecilia/

13 April, 2023

Hiring the services of an SEO marketing agency is the best way to propel your company to the next level.

Through a rigorous research process, the application of specific techniques and the periodic generation of valuable content, these agencies are able to position a company as a benchmark within its sector.

However, there are many more factors involved in SEO which require the help of this type of professionals in order to be optimally exploited.

Investing in the help of an SEO marketing agency for your company is, without a doubt, extremely profitable, and in this article we will delve deeper into all that this implies.

What is SEO? How does an SEO marketing agency approach it?

SEO stands for search engine optimization. And if there is a concept that is linked to SEO, that is organic positioning. This is precisely where the work of an SEO marketing agency comes into play, its its focus will always be on this goal.

Based on prestige, knowledge, the constant generation of valuable content and the work with specific keywords, agencies will seek to position their clients organically in the most important search engines (such as Google or Bing), giving them a referential status within their sectors.

The importance of SEO in the 21st century

This practice is crucial in the modern world. Regardless of the industry in which your company operates or the size of it, you need to be able to bring out what makes it unique and valuable.

In this way, you will be able to make it stand out from its competitors and position it at the top of the market.

Modern markets are undoubtedly extremely demanding, and competition within them becomes fiercer and fiercer as the years go by.

This means that the smallest advantage can mark the success of your business but, at the same time, the smallest delay can lead to its failure.

And the biggest advantage that exists today is undoubtedly the optimal use of SEO mechanics.

That is why an SEO marketing agency will have as a top priority to position you as a leader in your sector, so that every time a client (potential or established) searches for something related to your business or its field, your company will be the first alternative that appears in the search engines.

How does an SEO marketing agency work with keywords?

In order to achieve the aforementioned organic positioning, SEO is based on keywords.

Through an exhaustive research, an SEO marketing agency will be able to identify those terms and concepts that your customers search for most frequently when looking for information related to your industry or your company in particular.

These concepts and terms are the keywords. The strategy will focus, then, on getting the most out of them, generating valuable content (articles, posts, videos, etc.) on a constant basis, in order to “flood” those keywords, covering them in their entirety and climbing, little by little, in the ranking of search engine results.

The higher you appear, the more clicks you can garner, which increases the chances of converting customer interest into sales.

An SEO marketing agency must have writers, community managers and copywriters specialized in the use of keywords, so that they are not too obvious. The key is to always prioritize, above anything else, the quality of the content.

Let’s remember that SEO is based on positioning companies as referents, and in order to do so, it is necessary for them to be able to expose all their knowledge and what they are capable of achieving.

What are longtails?

The concept of longtail refers, basically, to longer and therefore more specific keywords.

These are usually phrased as a question, and a good job on them by a SEO marketing agency can boost rankings very effectively, as long as ( just like traditional keywords) they have a positive search throughput and are organically integrated into the content.

Little by little, as the SEO marketing agency evolves its strategy and gets closer to your clients, the longtail and keywords will become more specific and effective, giving better results.

In what other areas should an SEO marketing agency be able to perform?

While SEO is crucial to digital marketing in the 21st century, we must not forget that there are other branches that make it up, which are equally important.

A professional SEO marketing agency must also work, among many other things, with ad campaigns on both search engines and social networks, carrying out joint strategies with organic positioning in order to optimize results even more.

Most companies prioritize ad campaigns over SEO, either because they are unaware of everything that organic positioning is capable of achieving or simply because it is what has worked for them so far.

However, it is not a hierarchy, but a team: SEO and ads must work side by side, constantly feeding back to each other and working towards a common goal.

With the help of a good SEO marketing agency you will be able to position yourself based on the keywords with the highest traffic, and at the same time you will have the certainty that your money is being invested in the best possible ads, which directly target the interests and consumption habits of your potential customers.

At the end of the day, both practices are based on the same foundations, so it is no coincidence that the best results are obtained by combining them.

Are you looking to hire the services of an SEO marketing agency?

Then we invite you to contact us and to visit our official website!

At MKT Marketing Digital we are an SEO marketing agency with many years of experience.

Our team is always ready to provide the latest and most accurate marketing solutions for each business, getting involved with every company in order to provide a personalized and high quality service.

Dozens of clients from the widest range of sectors have already trusted in our services, and as a result have managed to position themselves as true references, even setting trends and expanding into other countries.

We are waiting for you!

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