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The acronym in SEO ranking stands for search engine optimization, which has grown to become one of the most important practices in the modern business world. These strategies are not limited to big companies or specific sectors: they can be used by small, medium or large businesses from a wide variety of industries.

The reason for this is simple: Nowadays, a company’s biggest desire is to be seen as a leader in its sector and, most of all, as a reference not only for the customers, but for other companies and competitors as well.

And this is why increasingly  more businesses are investing in strategies that allow them to enter and position themselves into the SEO ranking:

The higher they manage to organically appear in the different search engines such as Google or Bing, the bigger their potential client traffic will be.

Additionally, the fact that SEO positioning is not paid, but once again organical, backs up this desired reputation of prestige, leadership and experience.

The importance of SEO ranking in digital marketing

The 21st century has brought a revolution regarding the ways in which companies advertise themselves. As the markets became more global, the competition became much  fiercer.

In this scenario, the smallest difference (whether it is positive or negative) can define the success or the failure of a company.

In the world of digital marketing, the goal is set on showing the best out of a company, making it stand out from between its competitors. in order to achieve this and become an essential resource, developing strategies must enter the SEO ranking 

It has been proven that more than 90% of the total clicks are concentrated in the first three or four links that appear on Google after a search.

This means that, if your company does not appear there organically, you are missing out on a huge opportunity of getting genuine, valuable leads from potential clients that suit your buyer persona.

And the key to understanding the SEO ranking is in the word organically, as that is what differentiates these kinds of techniques from a traditional ads campaign, which has to be constantly powered with money to stay active and, therefore, effective.

We will now compare the SEO strategies with the ads campaigns which are, by far, the most popular digital marketing strategy among companies.

What is the difference between SEO and Ads?

Many people don’t pay the SEO ranking the attention that it deserves, as they claim that the same results can be achieved only by paying for an ads campaign on those same search engines.

But this is the main difference between search engine optimization and paid ads: SEO ranking strategies don’t require any kind of investment other than generating original, valuable content. 

Therefore, implementing an effective and personalized SEO ranking strategy will result in an organic and lasting position, based entirely on the customer´s most common questions, buying habits, and difficulty making decisions, as well as with the current market trends and fluctuations.

Combining SEO and Ads

But the truth is that SEO ranking and Ads campaigns are not mutually exclusive.

On the contrary: in order to maximise your digital marketing strategy, you should not adhere to only one or the other, but instead combine them and compare them against previously acquired information. 

Bothmust be weighed up against the same information to use the common feedback constructively. 

This way,  your SEO strategies will be more precise and long-lasting, and the money you spend in your paid ads campaigns will be well invested.

Keywords: The secret to rule the SEO ranking

The SEO ranking strategies are based on keywords. These are, in short terms, the different ways in which your clients are currently searching for your products or services on the search engines.

Therefore, in knowing them it is not only a good way to apply better strategies, but also to learn valuable things about your clients and your buyer personas.

Let’s imagine, for example, that you have an IT company, and that one of the services that you offer is focused on helping other companies implement cloud technologies.

Now, let’s also imagine that your company is partnered with providers like Azure, Google or Oracle. Considering this, you will probably be interested in keywords such as:

• “How to migrate to Azure”
• “Oracle Cloud migration”
• “Cloud infrastructure”
• “Go to cloud”
• Etc.

You can also aim for what’s called a longtail, a longer but more specific keyword. They are usually literal questions, which means that they are precisely what your clients currently need.

A good example of a longtail could be something like: “Advantages of cloud migration” or “how safe is the cloud”.

If you learn how to get the best out of these keywords, your company’s SEO ranking strategies will become increasingly more precise.

But, in order to achieve that, it is important to execute a proper keyword analysis. Then you will be able to purge undesired searches, keywords and leads, and start focusing only on the ones that are genuinely interesting and valuable not only for the company, but for its customers as well.

Would you like to start optimizing your company’s SEO ranking?

In order to develop an effective SEO ranking strategy, as well as accurately complement it with Ads campaigns and all the other marketing strategies, it is crucial to hire an agency.

At MKT Marketing Digital we have long years of experience developing and applying effective and integral SEO strategies.

Our knowledge of SEO ranking has helped companies from a wide range of industries (such as health, IT, real estate and retail) to become top 1 on the Google Ranking, getting lots of valuable leads in the process, and becoming genuine leaders in their sector.

What are you waiting for? With MKT Marketing Digital you will raise your company to the highest peak of the SEO ranking.