Medical marketing, how to develop strategic communication?

Medical marketing, how to develop strategic communication?


Nowadays, digital communication channels are numerous and offer many advantages for the development of medical marketing. They provide the opportunity to facilitate administrative management, while offering a better and more convenient patient care service.

Numerous tasks can be automated with the design of a dedicated application, the incorporation of an online chat or the use of a Whatsapp account for businesses. Such as the management of appointments, consultations, authorisations and various procedures. In this way, the patient’s pains and needs are taken into account and it is possible to provide a personalised response and a timely solution.

Likewise, the availability and democratisation of information is available to all users at all times. Establishing clear, accurate and empathetic communication will make a difference in the patient experience.



Medical marketing communication strategies



The acquisition of new customers, as well as the retention of existing patients, is primarily achieved through the development of a good customer experience. Here, the information we convey to our users and the way we do it plays a key role.

What we communicate to our customers must be of value and usefulness, resolve their doubts and concerns, provide them with the relevant information to move forward in resolving their needs.

In medical marketing we are dealing with health. This is not a minor issue; misinformation or misinformation can have serious repercussions. Medical entities and professionals have, in this sense, an important responsibility, here content marketing strategies are a great ally to educate and inform our audience.



The audiovisual format is the most popular among internet users. In the different social networks, such as Youtube, Instagram, Tik Tok or Facebook, videos have become the vehicle for transmitting information par excellence.

The production of audiovisual content can be useful when transmitting valuable information, advice or patient testimonials, providing tutorials and explanatory videos, as well as tours of medical centres and practices, among other aspects.



Developing a specialised blog on your website is one of the most important medical content marketing strategies. Frequent writing and publishing of written articles, where topics of interest to your patients are worked on and developed, contributes to providing a unique and comprehensive experience.




What digital tools can be used in medical marketing?

Medical marketing can be strengthened through the use of various digital tools that facilitate communication, reputation management and patient care. Some of the most commonly used tools in the medical field are:

Website: It is the core of the digital advertising campaign, where patients can find information about the doctor, the clinic and the services offered.
SEO (search engine optimization): Allows to improve the visibility of the website in search engines.
Google Analytics: Helps make data-driven marketing decisions and measure campaign performance.
Chatbots: Facilitate communication with patients, answering queries and providing relevant information.
Paid campaigns on Google and social networks: Allow reaching a wider and more segmented audience.
Newsletters: Keep patients informed about new services, improvements in procedures and success stories.

Marketing automation: Facilitates the management of follow-ups and communications with patients via email.
Intelligent management of social networks: Helps to maintain an active and attractive presence in social networks.
Consultation management software: Facilitates the organization and management of appointments, reminders and communications with patients.
CRM (Customer Relationship Management) tools: Allow you to manage and segment your patient database, sending personalized and relevant communications.

These tools can help healthcare professionals improve their online presence, attract more patients and improve medical care.



How can digital marketing be used to reach more patients?

To reach more patients using digital marketing in the medical setting, it is important to implement effective strategies that take advantage of available online tools. Some key tactics include creating a professional website, search engine optimization (SEO), social media presence, email marketing and generating educational and relevant content for the audience.


Strategies to Reach More Patients with Digital Marketing:

Creating a Professional Website: Develop an attractive, easy-to-navigate website that provides detailed information about the medical services offered and makes it easy for patients to schedule appointments and obtain relevant information.


Search Engine Optimization (SEO): Implement SEO strategies to improve online visibility and ensure that the website appears in search results when patients are looking for specific medical services.


Active Social Media Presence: Use platforms such as Facebook, Instagram or LinkedIn to interact with patients, share informative content and establish a closer connection with the audience


Email Marketing: Email continues to be an effective tool for communicating with patients, sending appointment reminders, sharing relevant information and promoting medical services


Educational Content Generation: Publishing relevant, educational content in the form of articles, videos or infographics that address health topics, medical treatments and prevention helps educate patients and strengthen the doctor-patient relationship.


By implementing these effective digital marketing strategies, medical professionals can expand their digital reach, increase online visibility, build credibility and trust among patients, communicate effectively and target specific audiences to maximize the impact of their medical services.


Do you need a comprehensive medical marketing plan?


A marketing plan is important because it provides a clear and systematic guide for promoting and selling products or services. It helps to define marketing objectives and strategies, to allocate resources effectively and to measure marketing performance.

At MKT digital marketing we have a complete service of digital marketing solutions applied to this field, we boost the digital growth of your practice, health entity or professional profile!

Find out more about the service on our website! Do you want to make an enquiry? Contact us and we will get back to you as soon as possible!

We can manage a wide range of digital marketing strategies, tools and resources to achieve great results. Each of these actions and strategies can be customised according to the objectives and needs of your clinic, medical centre or professional area, to generate an exclusive medical marketing plan.


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