It is no secret that as a brand, business or company we all want to go further, especially in these times of austerity, where the use of the internet has become our best ally. For this reason it is very important to know the best ways for expanding our market, taking advantage of all the tools that a digital marketing agency can offer us.
While it is true that the pandemic has forced us to leave our comfort zone (users and brands alike), it is also true that these times of crisis have provided valuable opportunities to expand our tentacles and attract customers.
The first thing we must be clear about is that people have reduced their rate of spending, but not their rate of consumption. Potential customers are always looking to satisfy their needs at all costs and this is good for us.
We must consider that, because of the confinement, most users have turned to social networks, websites and news, check what they need or where to get it. This is where the strategies that a digital marketing agency can develop come into play.
In the previous article we developed a synopsis of what these agencies are and what they can do. Now, we are going to learn how to achieve this coveted goal effectively and with the support of these specialists.
Seeing beyond the horizon
By applying the right digital marketing strategies, which have to be in tune with the needs of our Buyer Persona and the brand we represent, we can face the current situation while covering more space in the market and making our presence felt permanently in it.
The goal is to keep the sales, and the best way to move towards that is by making the customer feel cared for and understood. You should try to avoid using aggressive or invasive advertising.
Our customers have to reinvent themselves and we have to reinvent ourselves with them. The key is to open our eyes and determine where, how and when to re-emerge “with all guns blazing”.
Digital marketing agencies are fully capable of letting us know which market suits us best, as well as the business opportunities that exist today for our industry and the communication channels we should use to reach a greater number of people.
Digital Marketing Agency: more results with less investment
Traditional marketing has brought countless benefits to brands for decades, but it can be too expensive. Besides that, the markets have changed and evolved.
As a solution to this, Digital Marketing offers an endless number of tools that help us to position our brands, create preferences in the minds of our public, increase sales, etc.
Among the main ways or activities that a digital marketing agency can offers us to expand our market, we can find:
ADS CAMPAIGNS
Many active brands have embraced them as a lifeline, while others in full development are also opting to strengthen their presence and boost their sales by using campaigns on Google Ads, Facebook Ads and Instagram Ads.
The Facebook and Instagram Ads platforms are currently considered to be among the best ones.
They have over six million advertisers and continue to grow steadily. This is mainly because, among other benefits, they offer a great opportunity to obtain leads’ personal data at a low cost per registration. This means that, in return, your ads are targeted to the right audience segmentation.
Google Ads is undoubtedly also a good option. To get started we can set a budget according to what we can invest. If the campaign gives good results we can modify the amounts.
EMAIL MARKETING
This technique has become one of the most used strategies in marketing campaigns undertaken by companies. Nowadays, any company that wants to have a presence on the Internet must make good use of email campaigns in order to offer their products and services.
Contrary to popular belief, email marketing is not dead. In fact it is one of the most important communication channels when it comes to interacting with our customers. Its main goal is to generate a higher volume of sales for our products and services, as well as giving us the opportunity to create quality content that allows us to build customer loyalty.
INBOUND MARKETING
It is a methodology that, through the tracking of leads, helps create original content that accelerates high traffic organically. In the same way, it uses these leads to raise awareness of our brand and gain loyal customers.
E-COMMERCE
It is ideal for selling products online in shops 24/7. We can reach customers in other countries and the commercial advantage is ahead of traditional shops.
MEDIA PLANNING
This strategy makes it possible to select, after a previous study, which will be the best media to disseminate our campaign, achieving better results and generating a good return on investment (ROI).
