A copy is the set of texts that make up a creative piece. It is a fundamental element in the construction of a brand’s identity. How to make a creative copy is the question we all ask ourselves, but don’t worry, in this article we will explain each of the steps.
In social networks, creative copy is essential when designing an advertising strategy to ensure the connection between the advertiser and the public.
Although it may seem simple, coming up with good phrases in the middle of a creative piece is no easy task and requires a series of techniques to ensure that the message is clear and understandable. Make sure you have a target audience to be well addressed.
How to make a creative copy?
1. KNOW THE BRAND AND THE PROJECT:
When writing a copy it is important to be clear about what we are going to sell, what are its benefits and interests in order to transmit it in the message.
2. IDENTIFY THE AUDIENCE:
Knowing which audience the message is aimed at, what their tastes and demands are, is fundamental to attract the attention of that potential client. This requires detailed audience research.
3. BE BRIEF AND CONCISE:
To attract the attention of the audience it is essential that as soon as they read the message they understand it and for this it is recommended that the text has less than 60 characters. The idea is to use keywords, short and simple, in small sentences and paragraphs so that the text is to the point.
4. AROUSE EMOTIONS IN THE AUDIENCE:
You have to persuade the audience with the content of the copy, make them identify with it, so that they feel familiar with the product you are promoting.
5.-ESTABLISH THE QUALITIES OF YOUR BRAND:
Identify what is unique about your product, what makes it unique, different from the rest. The idea is for the consumer to visualise why your brand is better than others.
6.- GET DOWN TO WORK:
Once the previous aspects have been defined, it is time to elaborate the copy. It is time for the copywriter to show all his creativity, to express several ideas and then select the ones that work best, always thinking about a persuasive strategy, through which the receiver is informed and connected with the brand.
7.- CONSULT OPINIONS:
The texts can be consulted with the work team to find out the opinion of other people.
8.- IT IS IMPORTANT THAT THE COPYWRITER IS UP TO DATE.
New Internet technologies and the use of digital marketing should be part of the copywriter’s daily work.
9.- QUESTIONS CAN ALSO BE USED AS A STRATEGY
Invite the public to share their opinions and thus promote participation and feedback, and at the same time motivate the audience to share the message or tag their friends.
10.- BOTH THE DESIGNER AND THE CREATOR OF THE COPY MUST BE IN PERMANENT CONTACT WITH EACH OTHER.
So that the final result is perfect and the words and the design are perfectly matched, that is to say, that both complement each other.
11.- TELL STORIES
So that the audience becomes familiar with what they are reading.
By following these useful tips, your copy will be the perfect ingredient to accompany an image and you will get the user to click without thinking twice.
Recommended reading: How to use social media to grow a business?