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Digital Marketing Consultancy: What is it and how does it work?

Por MKT Marketing Digital/

14 June, 2022

If we use the definition of digital marketing as the marketing of products or services using digital technologies, mainly on the Internet, digital marketing consultancy is about determining and finding the way to get the best results and meet the needs of a company. It is undoubtedly an important factor that generates more growth and revenue for your business.

But generally speaking, consultancy is much more than that, it is also the practice that we work with to get results for clients. For this reason, let’s delve a little deeper into this concept and its direct influence on digital marketing. 

What is a digital marketing consultancy?

It is a service that serves as a guide for companies when seeking to position themselves in the online world, through a process of advice, evaluation and optimisation. The consultancy is born out of the need for every business to develop a methodology that ensures the success of the efforts and investment made; that is, it is a professional and qualified help on technical strategies and other things to apply to achieve the proposed objectives, and above all, to have a correct and optimised presence on the web.  

What are the functions of a consultant?

  • Among the different tasks to be performed, a consultant has a number of day-to-day roles or responsibilities, which include:
  • Auditing a client’s online presence, from website to social media accounts.
  • Developing internet marketing campaigns.
  • Perform A/B testing to maximise the impact of design and copy.
  • Reviewing the performance of a client’s campaign through Google Analytics.

What does a digital marketing consultancy do?

Many companies or businesses hire the services of a digital marketing consultancy specialising in a specific area, such as search engine optimisation (SEO). However, there are a range of options for hiring a consultancy; examples include Pay Per Click Advertising (PPC), email marketing, network management, SEO, just to name a few.

SEO

Being a consultant means knowing it inside out and knowing how to improve it for the client. Often, SEO requires strategising and monitoring, while delegating individual tasks to a team. In a broader view, SEO is the optimisation of websites for search engines, and a consultancy job involves: 

  • Devising Link Building and Link Baiting strategies.
  • Managing on-site SEO
  • Content optimisation strategies
  • Reviewing analytics
  • Tracking results

Pay Per Click Advertising (PPC)

PPC is just one of the many services needed to make a real impact on the growth of your business. Definitely an area to leave to the experts. 

Some of the most important functions include:

  • Define performance objectives.
  • Reviewing data.
  • Implementing tracking.
  • Study keywords and segmentation.
  • Develop ad copy and creative.
  • Optimise landing pages
  • Create a bidding strategy
  • Test and monitor performance over time.

Social media consultancy services

Just because a company has an Instagram or Facebook account does not mean it has a social media presence. For that reason, a digital marketing consultancy first evaluates a brand’s specific audience, and matches it with the social media channels that represent the greatest opportunities and growth. At the same time, it makes recommendations for improvements in social media posts and ads, depending on the objectives of the company in question. Key processes include: 

  • Determine core objectives.
  • Developing a company brand.
  • Identifying influencers, media and customers.
  • Optimising the website.
  • Building influence.
  • Build communities, brands and revenue.

Relevant findings 

Any business can benefit from working with a marketing consultancy if they want to improve relationships with existing and potential customers, expand the business into new markets or intimately understand where they stand against the competition. This will not only help you understand the cost of your products or services, but also your value as a business to your customers. 

To do this, you need to have a deep understanding of a brand’s target audience, their wants, needs and values, and how a company’s services align with them; and this is where the need for a digital marketing consultant for your company arises.

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