Selling more is the biggest dream of any entrepreneur, whether their business is a physical shop, an online one or both. But those who choose to have web presence have a wider range of tools to choose from. If you are one of them, in this article we will tell you everything you need to know about the definitive strategies to improve sales of digital products.
First of all, let’s lay our cards on the table to clear the picture for you. In the world of ecommerce, competition can be fierce. If a user enters the web looking for a certain product/service (like the one you offer), he/she will have thousands of options available at a click of a button; that’s where you have to know how to make a difference and stand out.
Improving the sales of your digital products won’t happen in the blink of an eye: the key is in the techniques you include in your sales plan. Luckily, there are certain strategies that you can implement in order to achieve a lot in a very short time. Some of them are:
Build customer loyalty
An irrefutable truth in the world of ecommerce is that it is easier to retain and convince customers who already know your brand, than to get new ones. So it is extremely important that you take the time to listen to them, study them and discover their needs.
In the same way, you should try to develop marketing actions that refresh the memory of these loyal consumers, making them feel cared for. For example, you could rely on mailings of recommended products from previous purchases or even searches in their history.
Another way to “pamper” them is to identify their favourite products and highlight them as best sellers on your platforms.
Create a cross-selling and upselling strategy
Nowadays, the sale of “related products” has a very wide scope: we remind you that your consumers’ behaviour can be influenced. You can’t control someone’s final decision, of course, but you can control a good part of what happens until they reach that decision. And why not? You can influence them into buying not only what they were looking for, but also what you suggested to them.
And this is precisely what the two concepts in this section are about. Cross-selling has to do with the recommendation you made regarding complementary products and accessories; and with the upselling technique you offer the customer the opportunity to opt, given the chance, for a higher category product or a more complete service. Apply them now!
Optimise the quality of your content
Many people believe that a good price is enough to influence the behaviour of buyers, but the truth is that the information they receive about products and services also has a lot to do with it.
You should think of it this way: the more quality content you offer to the customer (for example, the more rigorous and complete the information you provide in your catalogues) the better the online sales conversion rate will be.
Surround yourself with professionals
If you improve your digital tools team, and if you automate your content management and multichannel marketing, you will have better results.
The reason is very simple: there are many small tasks that can consume your time. And, as you know, time is money. For example, data review, cross-channel synchronisation and performance measurement need to be put on the back burner to keep things running smoothly. Our recommendation is that you rely on the guidance and advice of a good digital marketing agency.
Offer a smoother and faster shopping experience for the user.
How? With better information, more payment methods, different return methods and shipping. This is the only way to fight the shopping cart abandonment rate.
Put yourself in the buyer’s shoes and make things easier for them:
- Check the design of your website or app.
- Develop an app where customers can save their preferences and information.
- Adapt your website for mobile screens.
- Don’t forget to use mailings, with reminders about abandoned shoplists.
- In other words, offer them a much more agile shopping experience.
Will all of this really improve sales of digital products? Well, we assure you that many of these strategies have already been tried and tested by some of the strongest companies in their segments, in different parts of the world.
Recommended reading: 10 trends and innovations in digital marketing